What’s your favourite kind of Apple – red, green, or purple?
Apple’s Spring Loaded Event was loaded indeed. We saw new products like the iPad Pro and a funky new tracking device but what we were most excited about is the new iPhone 12 and 12 mini colour.
When Apple initially graced us with the excellence that is iPhone 12 and 12 mini, we thought we’d hit the jackpot. Available in black, blue, green, white and PRODUCT(RED), the choices seemed endless.
But of course, in true Apple fashion, they had something up their sleeve for us this spring and unleashed the iPhone 12 and 12 mini in a beautiful new purple finish.
What says spring more than a colour as bright as this one? While the iPhone 12 and 12 mini aren’t new devices, it’s safe to say that this new finish offers something fresh and exciting and we’re absolutely here for it.
You can pre-order your purple iPhone 12 or 12 mini on from 1pm on 23rd April and get your hands on it as soon as 30th April.
So, here’s a reminder of just how good iPhone 12 and 12 mini are.
Durable, immersive, and fast.
We’ll kick things off by saying that iPhone 12 mini packs everything that iPhone 12 does, but just on a smaller scale. Where iPhone 12 boasts a stunning 6.1-inch display, the 12 mini’s is 5.4-inches.
This reduced size doesn’t mean a compromise in quality and we’re about to prove it. Both models feature a sleek flat-edge design that allow them to sit comfortably in the palm of your hand.
But not only are they a dream to hold and a dream to look at, they’re also beyond strong. They owe this to the aerospace-grade aluminium finish and all-new ceramic shield material – giving both a 4x better drop performance than previous iPhones.
This is great for those unavoidable whoops moments. Perhaps your little one has got too excited on Roblox and dropped it on the floor, or its slipped out of your back pocket, because despite everyone telling us not to keep it in there, we do anyway.
Both iPhones also boast an IP68 rating for water resistance – up to six metres for 30 minutes in fact! But it’s not just water that you’re safe from, we know all this working from home has got you drinking lots of coffee and sugary drinks to help you stay awake.
Luckily for you, iPhone 12 and 12 mini can withstand any coffee or fizzy drink spillages – giving you peace of mind on those long days.
When it comes to watching your favourite shows and movies, you can count on iPhone 12 and 12 mini to provide. We’ve talked about the sizes of each display, but the display tech is where things get fun.
Both iPhones feature a Super Retina XDR display that stretches edge to edge, giving you a more immersive experience than ever.
With systemwide colour management and a peak brightness of 1200 nits, you’ll be getting brighter brights and better colours.
Everything you watch will come to life and have you feeling like Tom Cruise himself is in your living room – we’re sure we wont hear any complaints about that!
As we said before, both iPhones come in five glorious finishes with purple taking it up to six – spring has certainly sprung.
Lights, camera, dual-camera action.
Aspiring photographers will be thrilled with the iPhone 12 and 12 mini advanced dual camera. The 12MP ultra-wide and wide lenses have a f/1.6 aperture, the fastest yet on any iPhone.
You’re promised amazing low-light photos and videos with 27% more light than other iPhones – we’re not saying it’s a competition, but if it were, iPhone 12 and 12 mini would be winning.
These phones don’t exclude the dreamers out there with ambitions to become the next big Hollywood director.
Both iPhones shoot HDR video with Dolby Vision and allow users to easily capture, edit and share your Oscar-worthy videos with your nearest and dearest.
Combine this with improved cinematic video stabilisation, true-to-life selfie videos and impressive Night mode and you’re onto a winner – we’ll see you at the awards.
A class A14 Bionic.
When it comes to a phone’s processor, the language can get a little daunting. Both iPhone 12 and iPhone 12 mini boast Apple’s A14 Bionic – their fastest chip ever.
It’s built on a 5-nanometre process and features a 16-core Neural Engine. This all sounds super-techy, but what it means for you is that you’ll be getting an 80% increase in performance – especially for you entertainment lovers.
Don’t even get us started on Apple’s 5G, we’ll be here all day! iPhone 12 and 12 mini deliver an advanced 5G experience on a global scale.
Featuring the most 5G bands on any smartphone, you’ll be getting the broadest 5G coverage worldwide. Whether you’re a top grade wizard on your favourite game or a movie fanatic, you’re guaranteed faster and buffer-free fun wherever you are.
One purple iPhone please.
It’s not long before you can get your hands on either an iPhone 12 or 12 mini in purple and we simply can’t wait to see it. Pre-order yours today people, purple is so in season right now.
If you’re too eager and have taken a fancy to one of the other five colours, we’ve got great deals ready and waiting for you right now.