With four incredible new iPhones, it may seem impossible to choose one. But we’re here to help you.

Apple have released not one but FOUR brand-spanking-new iPhones, each one packing incredible features making the all-important decision to pick one, even harder.

iPhone 12, 12 mini, 12 Pro and the 12 Pro Max all come equipped with Apple’s 5G technology, giving users access to the fastest ever 5G network. No matter which iPhone you pick, you can enjoy faster downloads, high-quality streaming, and buffer-free gaming.

All four iPhones pack Apple’s A14 Bionic chip, the fastest ever chip in any smartphone, giving you the ultimate mobile performance and raising the bar for all other mobiles.

To help you on your way to making that tough decision, we’ve devised a guide that gives the best features of each one, so you can see which is most suited to you!

iPhone 12 - the Goldilocks choice that’s just right.

This is the one that we’ve all been waiting for, the much anticipated iPhone 12. There were rumours, speculation, and tons of guessing, wondering, umming and ahing, but it’s finally here. And it’s incredible.

The new iPhone 12 in all five available colours.
The brand new iPhone 12 - available in five stunning colours!

We know all the new iPhones pack impressive 5G technology, but iPhone 12 isn’t one to miss, especially for those of you who love entertainment. iPhone 12 features a perfectly-sized 6.1-inch Super Retina XDR display.

In fact, iPhone 12 has the same display as iPhone 12 Pro, so if you're wanting a taste of the Pro-life but don't want to pay for it, then this one's for you. Enjoy your favourite shows and films on a screen that gives super crisp detail  unlike anything you’ve seen on iPhone before.

The iPhone 12 stood vertically with the display facing forwards.
A display that's perfect for a cosy Netflix binge.

It’s also the perfect device for those of you who’re on the clumsy side. It features Apple’s new ceramic shield material, manufactured by introducing nano-ceramic crystals into glass, giving it a 4x better drop performance!

Pre-order your iPhone 12 here >

iPhone 12 mini - compact and pocket friendly, perfectly portable.

iPhone 12 mini was the unexpected surprise that nobody knew they wanted until it arrived. It’s certainly one for those of you who love a more compact phone, with all the same incredible features that Apple offers in the larger iPhone 12.

Someone holding the iPhone 12 mini in their hand.
The 12 mini offers everything that the iPhone 12 does - but in a more compact design!

That’s right, iPhone 12 mini comes with everything that iPhone 12 does, but on a smaller scale. For those of you who prefer a phone that’s easier to hold and control with one hand – this one’s for you! Packing a 5.4-inch display and weighing less than the standard iPhone 12, the 12 mini is the ideal go-anywhere phone.

Register here for iPhone 12 mini updates >

iPhone 12 Pro - a more advanced camera and boosted storage.

iPhone 12 Pro packs an impressive 6.1-inch Super Retina XDR display making it the perfect phone for those of you who love a Netflix binge or a big game marathon. With slimmer bezels and a new design with flat edges – the iPhone 12 Pro will give you the best view in the house.

For those of you who love a sleek finish, the Pro is perfect. Turn heads no matter which colour you pick whether you choose pacific blue, gold, silver, or graphite.

The iPhone Pro in all four available finishes.
Available in four sleek finishes - which will you choose? 

With 6GB of RAM, 2GB more than the iPhone 12 and 12 mini, the 12 Pro is the perfect phone for game lovers. Users get a more fluid and seamless experience, with no lag or slow load times - meaning you're ready for your opponent whenever and with 128GB minimum of storage, you get twice the amount of the iPhone 12 and 12 mini!

The iPhone 12 Pro also packs an impressive camera system with lots of cool lenses like the wide and the ultra-wide. With Night mode across all cameras, you can capture great shots day or night and even record great videos in Dolby Vision. Although the camera isn’t quite as good as the Pro Max – it’s still not one to miss.

Pre-order iPhone 12 Pro here >

iPhone 12 Pro Max - the biggest and best iPhone money can buy.

Apple’s camera technology is definitely something to get excited about and for those of you passionate about film and photography, the iPhone 12 Pro Max is perfect.

With a whopping 5x optical zoom courtesy of the telephoto lens, you can get up close and personal with the subjects of your photo. The zoom on the 12 Pro Max beats the 4x zoom on the Pro and the 2x on the 12 and mini – making it the best of the bunch if photography is what you love.

The Pro and Pro Max also pack the ProRaw feature which gives users a head start on their editing – giving social-media-ready shots in a flash! On top of this, the Pro Max has an all new LiDAR Scanner which lets you measure light distance and use pixel depth information of a scene.

In a nutshell, this gives 12 Pro Max users a faster and more realistic experience, even in low light scenes! This phone doesn’t just excel in photography, it raises the bar in the videography world too, allowing users to record in Dolby Vision and capture a huge 700 million colours!

This is the ideal phone for those of you who love a huge display as the 12 Pro Max packs a whopping 6.7-inch screen – the biggest ever on iPhone! That ought to give you the best seat in the house to watch all your favourite shows and movies.

Register here iPhone 12 Pro Max updates >

A close-up of the iPhone 12 Pro Max camera.
A camera system fit for the pros. 

Which will it be?

Choosing the new iPhone that’s best for you is a big task, but we hope this has made your decision easier. No matter which you pick, you’re guaranteed to be greeted with a superfast 5G network, unmatched performance, a design fit for royalty and a cracking camera.