From an ultimate zoom lens to film studio video recording – there’s not much the iPhone 12 Pro and Pro Max camera can’t do.

Apple have released four new iPhones including the incredible iPhone 12 Pro and 12 Pro Max and we just couldn’t wait to get all up close and personal with their cameras.

We’ve seen what Apple’s cameras can do and it's hard to imagine how they can get any better. But once again, they’ve raised the bar to a new level.

We’ll start off with the photography perks, moving onto video, so grab yourself a cuppa while we bring you the best iPhone 12 Pro and Pro Max camera features into focus.

For the photographers.

A look at the lenses.

With so much beauty in the world, we all want to see things from more than one perspective. We want to get up close and see every detail of a sunflower, or go wider and see all aspects of the view from a mountain.

That’s what makes iPhone 12 Pro and Pro Max the perfect phones for photography. Both pack wide and ultra-wide lenses as well as incredible telephoto lens for getting up close and personal.

The iPhone 12 Pro on a tilt showing its rear camera.
The 12 Pro and 12 Pro Max pack some incredible lenses. 

The wide lens on iPhone 12 Pro features seven elements with a f/1.6 aperture, the fastest ever on iPhone. “What does this mean for me?” You ask. It means you get a 27% improved low-light performance in your photos.

So, for those shots in a dimly restaurant or out on the town, your iPhone 12 Pro will always capture your best side.

The ultra-wide lens gives a whopping 120-degree field of view, which let’s you see more of the world. Your group photos will be changed forever as the 12 Pro lets you get every member in the frame with ease. Did somebody say #squadgoals?

For those days where you want to capture the intense details of flowers in bloom right in your very own garden, or get the perfect portrait of your friend looking super edgy in his knitted vest, with every detail highlighted, then the 12 Pro’s telephoto lens is perfect.

A photo of a man with his arm over his head taken on the iPhone 12 Pro.
Take beautiful detailed portraits in no time. 

With a 2x optical zoom in, 2x optical zoom out, making a 4x optical zoom range, the iPhone 12 Pro’s telephoto lens is great to shoot high detailed photographs without having to get too close and personal with your subjects. Social distancing just got easier for us photographers!

It's great not just for keeping your distance from people, but nature, too. Like when you’re sat in the park and want to get a candid picture of a squirrel feasting on an acorn, but don’t want to get too close and scare it away. Or for a shot of geese gliding elegantly along the pond, that might take flight the moment you get too close.

iPhone 12 Pro Max raises the bar even higher with its advanced camera system. Featuring a new f/1.6 aperture wide camera with a larger sensor and 1.7μm pixels.

These features give you a huge 87% improvement in low-light conditions. Whether it’s day or night, you can capture pictures that will outshine everyone else on social media.

A photo taken on the iPhone 12 Pro of a man with a skateboard sat on some stairs.
Get great photos even in low-light areas!

The 12 Pro Max also features the ultra-wide lens and a 65mm focal length telephoto camera, like the 12 Pro. The key difference here is that the 12 Pro Max offers 5x optical zoom range, meaning you can get close to the action than any other iPhone.

Dive into Deep Fusion.

Deep Fusion is the new iPhone 12 Pro and 12 Pro Max feature that will truly revolutionise your photography game. It’s a computational algorithm that makes its mark by working alongside the superfast A14 Bionic chip to capture every detail. And we mean every one of them.

How? Deep Fusion captures multiple bracketed frames at a variety of exposures. On iPhone 12 Pro and 12 Pro Max, Deep Fusion runs every individual pixel of these frames through the A14 Bionic chip's Neural Engine.

A photo taken on the iPhone 12 Pro of a woman laid on a sofa.
Capture every detail of a scene with advanced Deep Fusion technology.

The Neural Engine selects the best parts of each pixel, producing optimum sharpness, colour, highlights and shadows, fusing the selected pixels to give you a photograph that would hang in unison with art in the Louvre.

Let's look at LiDAR.

iPhone 12 Pro and 12 Pro Max feature an all-new LiDAR Scanner that boasts the ability to measure light distance, and calculate pixel depth information of any given scene. This delivers faster and more realistic AR experiences and gives a 6x improvement on autofocus in low-light scenes when taking photos.

This again increases accuracy in photos, even when the lighting is working against you, and also reduced photo capture time. The results can be, well, astonishing. You get top-notch photographs with more detail than anything you've ever captured on a mobile phone before.

A photo of a man sat on a chair outside a building taken on the iPhone 12 Pro.
Great photographs - even when the light isn't on your side!

LiDAR combined with the A14 Bionic unlocks Night mode portraits and a low-light bokeh effect. With such professional looking images and the iPhone 12 Pro or 12 Pro Max as your kit, it wont be long before people are hiring you for their weddings!

All new ProRAW.

ProRaw is the new feature that comes with the iPhone 12 Pro and 12 Pro Max and gives users all the standard RAW information alone with the Apple image pipeline data. This means you can get a head start on editing.

Noise reduction and multi-frame exposure are already in place, giving you more time to tweak colour and white balance. It’s the perfect feature for those of you who love to give your photos that final photo finish.

For the videographers.

Dolby Vision

The new iPhone 12 Pro and 12 Pro max offer the highest quality video in a smartphone making them perfect for those of you who’re passionate about the world of videography.

They are the first ever phones to offer Dolby Vision video recording at up to 60fps and even better video stabilisation – giving you videos that are award-worthy.

Dolby Vision is processed live and sustained during editing, whether that’s in the Photos app or iMovie. It takes full advantage of the Super Retina XDR display, giving you incredible contract during capture and video playback.

Night mode video recording.

Night mode in photography is crucial for those times when the lighting just isn’t on your side. But the iPhone 12 Pro and 12 Pro Max takes Night mode even further with the incredible Night mode time-lapse videos.

This means that you can get the perfect videos on nights like Bonfire Night or capture a video of your crazy drunk friend Susan in the club to look back and laugh at the following day.

The iPhone 12 Pro Max offers 87 percent better low-light video – a huge step up for night-time recording!

Life-like video recording.

The iPhone 12 Pro jumps from 8- to 10-bit HDR recording, capturing a huge 700 million colours. We didn’t even know there were 700 million colours to capture! This gives a more lifelike video – a finished product that you could see on TV!

The iPhone 12 Pro and 12 Pro Max both feature slo-mo recording at 120 fps or 240 fps which is perfect for those fun videos of the dog or crazy videos by the pool on your holiday!

Snap! We’re finished.

The iPhone 12 Pro and 12 Pro Max pack incredible camera systems with features that will blow your mind. Whether you’re a photography fanatic or someone who is just starting out – you’ll have everything you could ever need.