Apple has done it again, delivering a smartphone that blends sleek design, powerful performance, and impressive everyday features into one seriously compelling package.

Built to keep up with modern life, iPhone 17e offers long-lasting battery life, lightning-fast processing, and camera technology that turns everyday moments into stunning photos.

Whether you're upgrading from an older device or switching ecosystems, this iPhone proves you don’t have to compromise on performance, style, or durability.

Sleek, stylish, and built to last.

iPhone 17e comes in three beautiful finishes: Soft Pink, White, and Black. The refined design feels modern and premium, while the aluminium frame keeps things lightweight and comfortable in hand.

Up front, Ceramic Shield 2 provides three times better scratch resistance, helping your phone stay looking newer for longer. Apple has also included the responsive Action button alongside the volume controls, giving the device a tactile, polished feel every time you interact with it.

Camera magic in your pocket.

Photography gets a serious upgrade thanks to the 48MP Fusion camera system. This advanced sensor captures incredibly detailed photos while next-generation portrait features with Focus and Depth Control create beautifully natural portrait shots.

The built-in 2x Telephoto capability lets you zoom closer without sacrificing quality, giving you two powerful camera perspectives in one. Whether you're capturing landscapes, portraits, or everyday snapshots, the results look crisp and professional.

Video also shines with Dolby Vision recording up to 4K at 60fps, making every clip look cinematic straight from your pocket.

Power that keeps up.

Life moves fast, and your phone should too. iPhone 17e delivers excellent battery performance, offering up to nine more hours of video playback compared with the iPhone 11 and iPhone 12.

When it’s time to recharge, you can reach 50% battery in just 30 minutes with a 20W adapter or higher. Add MagSafe compatibility and charging becomes even easier - just snap on a charger or accessory and you’re good to go.

Speed meets smarts.

Under the hood, the Apple A19 chip powers the entire experience. This chip delivers up to twice the CPU performance of the iPhone 11 along with a faster 4-core GPU for smooth graphics and responsive gameplay.

From switching between apps to editing photos or playing graphics-heavy games, everything feels fast and fluid. Combined with intelligent features built into iOS and Apple Intelligence, iPhone 17e makes everyday tasks quicker and easier.

Brilliant display, flexible storage.

Everything looks stunning on the 6.1-inch Super Retina XDR display, delivering bright colours, sharp detail, and immersive visuals whether you’re watching videos, gaming, or scrolling through photos.

With 256GB starting storage, you’ll have plenty of room for apps, videos, photos, and more. The addition of eSIM support makes connectivity flexible and seamless, especially for travel or switching networks.

With faster performance, longer battery life, impressive durability, and a powerful camera system, iPhone 17e delivers a premium experience without the premium complexity.

Upgrade without the hassle.

Moving to a new iPhone has never been easier. If you're upgrading from another iPhone, simply place the devices next to each other and transfer your data in a few taps.

Coming from Android? Apple’s Move to iOS app makes bringing across photos, contacts, and messages surprisingly simple.