Samsung’s A Series has always been that sweet spot for people who want a phone that looks premium, lasts all day, takes solid photos and doesn’t completely destroy their bank account.
But with the new Samsung Galaxy A37 and Galaxy A57, it honestly feels like Samsung is getting dangerously close to flagship territory without the flagship price tag.
These aren’t phones trying too hard to impress you with gimmicks either. They’re more the kind of devices that quietly become your everyday favourite. The ones you end up using for everything from scrolling TikTok at 1am to filming your mate’s terrible karaoke performance on a night out.
A more premium look.
The first thing you notice is the design. Samsung’s clearly taken inspiration from the Galaxy S lineup because both phones look way more premium than you’d expect from the A Series.
Both devices feel lighter, sleeker and far more expensive than you’d expect. If someone handed you one without telling you the price, you’d probably assume it costs a lot more.
Screens that feel flagship.
Samsung still absolutely knows what it’s doing with displays. Both phones come with huge 6.7-inch AMOLED screens and a smooth 120Hz refresh rate, so everything feels fast, sharp and ridiculously fluid.
Whether you’re bingeing Netflix on the train, scrolling Instagram for way too long or jumping between apps all day, it just feels premium. Outdoor brightness has improved too, which suddenly becomes very important the second the sun comes out and you can actually read your screen outdoors.
Fast enough for everything.
Performance-wise, Samsung’s clearly focused on real-world speed rather than showing off benchmark scores nobody cares about. The A37 handles everyday tasks comfortably, while the A57 adds extra power for gaming, multitasking and heavier apps.
The whole experience feels smooth and reliable, which is honestly what most people actually want from a phone. No freezing, no weird lag, no waiting around for apps to catch up.
AI that’s actually useful.
Samsung’s pushing AI features hard this year, but thankfully some of them are genuinely useful rather than just marketing buzzwords.
You’ve got things like Circle to Search, smarter photo editing and Object Eraser, which lets you remove random people or distractions from your photos in seconds. It’s the kind of stuff that sounds gimmicky until you actually use it and realise how handy it is.
Cameras built for real life.
Both phones come with a strong 50MP main camera, and Samsung’s clearly worked hard on improving low-light performance this year.
Night shots look cleaner, brighter and less blurry, which means your late-night photos finally stop looking like they were taken on an old brick. The A57 gives you a bit more flexibility with its upgraded camera setup, but honestly both devices are more than capable for social media, holidays and everyday photos.
Battery anxiety? Gone.
Battery life is another area where Samsung clearly understands what people actually care about. Both phones pack a large 5,000mAh battery that comfortably lasts all day.
The real win though is fast charging. With 45W charging support, you can quickly top up before heading out instead of desperately trying to survive the day on 8% battery.
Designed to last.
One of the biggest upgrades isn’t even something you can see. Samsung’s promising years of Android updates and security support, which is massive for mid-range phones.
People keep their devices longer now, and Samsung clearly gets that. The A37 and A57 feel less like short-term upgrades and more like phones you can genuinely keep for years without them feeling outdated.
The Galaxy A37 and A57 5G aren't trying to reinvent smartphones. They just focus on making the stuff people actually use every day better.
Better displays, better battery life, better cameras, smarter software and enough power to keep up with real life. For most people, that’s exactly what matters. But which one should you buy?
The A37 is probably going to be the go-to choice for most people. It gives you the premium Samsung experience, a brilliant screen, reliable performance and strong battery life without pushing too high on price.
The A57 feels more like the “treat yourself” option. Better cameras, a slightly more premium design and extra performance make it ideal if you spend loads of time on your phone and want something closer to flagship level without going all-in on flagship pricing.
