Say goodbye to plastic SIM cards and hello to eSIM.

With an eSIM, switching networks, adding a second number, or staying online while travelling has never been easier.

No more fiddling with SIM trays, waiting for it to arrive in the post, or worrying about losing it under the sofa. Everything you need to connect is built right into your phone.

What is an eSIM?

eSIM stands for embedded SIM. Instead of inserting a plastic SIM card, your network profile is stored directly in your phone.

How an eSIM works.

When you buy a phone with eSIM support, your network will send over a digital profile (usually a QR code or activation link).

Scanning this profile adds your plan directly to the phone’s eSIM chip. Instantly connected, same number, same plan – just without the plastic.

How to set up an eSIM.

Getting your eSIM up and running is easier than you think. Follow these simple steps to get connected in minutes:

  1. Call your network (O2, Vodafone, or Three) and request eSIM activation.
  2. Receive a QR code or activation link.
  3. On your new phone, go to Settings > Mobile Data > Add eSIM.
  4. Scan the code or follow the instructions.
  5. Done! Your phone is online and ready to use.

The future of connectivity.

If you’ve recently picked up (or are eyeing up) the latest iPhone Air, you’ll notice it no longer comes with the old-school plastic SIM card tray. Instead, it has an eSIM – a digital version of your SIM card.

So if you’re unboxing a brand-new iPhone Air today, don’t panic when you don’t find a SIM card inside. Just give your network provider a call, get your eSIM activated, and enjoy the next generation of connectivity.