Let’s be real, treating yourself just hits different.

Whether it’s a free coffee, discounted gig tickets, or a cheeky Friday freebie, those little wins give you that instant mood boost. And yeah, there’s actual science behind it, dopamine, endorphins, all the good stuff.

But here’s the upgrade: getting something for free or at a serious discount feels even better — and lasts longer. That’s exactly where Priority on O2 comes in.

What is Priority on O2?

If you’re with O2, you’re already in. Priority is a rewards platform built into your plan, giving you access to a steady stream of perks, offers, and exclusive experiences. No points to collect, no hoops to jump through — just open the Priority app and start claiming.

What makes it work is how effortless it feels. One day it might be a free drink while you’re out, the next it’s discounted cinema tickets or early access to a major tour before general sale. It’s not one big reward, it’s a constant flow of smaller ones that add up.

What do you actually get with Priority?

The best way to think about Priority is as something that quietly upgrades your everyday life.

You’ll see regular food and drink offers pop up throughout the week, alongside cinema deals and dining discounts that make spontaneous plans a bit easier to say yes to. Music fans get a big win too, with early ticket access that can be the difference between getting seats and missing out completely.

There’s also a steady stream of extras — fitness passes, streaming deals, and competitions that range from tech to travel. Some offers stick around, others drop for 24 hours and disappear, which makes checking the app feel a bit like catching a limited-time drop.

Okay, how do I get Priority?

Download the app, sign in with your O2 number, and you’re good to go. Turn on notifications if you want to catch the best drops before they go, especially the limited ones — they don’t hang around.

You'll need to register your details the first time, so your O2 number can be confirmed. At this point, you'll also be asked to confirm location services, which is a handy way of making sure you only see offers and deals that are relevant to you and your location. With the correct notifications switched on, you might even get a text or two to point out when you're close to a great offer.