Four colours. Two Pro iPhones. One surprisingly difficult decision.
Choosing your new iPhone 18 Pro or iPhone 18 Pro Max isn’t just about storage, cameras or screen size. There’s also the small matter of what colour you’re going to be looking at every single day.
Apple has kept the latest Pro range nice and simple, with four stunning finishes to choose from: Black, Silver, Glacier and Burgundy.
They all have the same Pro design, but each colour gives the iPhone 18 Pro and Pro Max a slightly different personality.
iPhone 18 Pro in Burgundy
If you want your new iPhone to make a bit more of a statement, Burgundy is the one to look at. It’s the brand-new colour for the iPhone 18 Pro range, bringing a rich, deep red finish to Apple’s Pro lineup.
It’s bold without being overly bright, giving you something a little different from the usual darker and neutral finishes. And because the back glass is colour-matched, the whole design feels nicely put together rather than just having a splash of colour on the back.

iPhone 18 Pro in Glacier
Glacier is the cooler, softer option of the four. It brings a subtle blue tone to iPhone 18 Pro and Pro Max, giving you a bit more personality than a traditional neutral without going too far.
It’s clean, modern and easy to live with — especially if you want something that feels different from black or silver but still has that classic Pro look.
If you’re after a colour that catches the light without shouting for attention, Glacier could be the one.

iPhone 18 Pro in Silver
Silver is the classic. Clean, simple and unmistakably Pro, it’s the kind of finish that looks good whether you’re using your iPhone with a clear case or keeping things covered up.
There’s also something timeless about a silver iPhone. It doesn’t follow a trend, so if you’re planning to keep your iPhone 18 Pro or Pro Max for a few years, it’s an easy choice that should continue to look the part.

iPhone 18 Pro in Black
Then there’s Black — classic, understated and effortlessly sleek.
The dark finish gives iPhone 18 Pro and Pro Max a refined, premium look, while letting the Pro design do the talking. It’s bold enough to stand out, but subtle enough to keep things low-key.
If you’ve always picked darker phones, Black is a familiar favourite. And if you fancy keeping things simple this time around, it’s a timeless choice that should look just as good long after your upgrade.

So, which iPhone 18 Pro colour is right for you?
There’s no right or wrong answer here — it really comes down to how much personality you want your phone to have.
Burgundy is bold and different. Glacier is cool and understated. Silver is timeless and effortlessly premium. Black is sleek, simple and seriously easy to style.
Whichever finish you choose, you’ll get the same iPhone 18 Pro or iPhone 18 Pro Max underneath, including Apple’s latest Pro performance and camera technology.