It's not just about faster processors and sleek designs anymore - it's about making life smarter.
Let's talk about Apple Intelligence - Apple’s take on AI (Artificial Intelligence). The powerhouse behind some of the slickest, most useful features on your iPhone.
If you’ve ever wondered how your iPhone seems to “just know” what you need, when you need it, that’s the magic of AI working behind the scenes. And guess what? It’s getting smarter, faster, and more personal every day.
What can Apple Intelligence do?
Apple Intelligence is built on three core pillars: powerful writing tools, advanced image capabilities, and enhanced Siri functionalities. Built into your iPhone, to help you write, express yourself and get things done effortlessly.
Many of these features have been gradually rolled out with the iOS 18 updates. Let's take a look at what each of them do...
Write smarter, not harder.
Whether you're drafting a quick email or diving into a lengthy report, Apple's new writing tools have got your back, helping you find the perfect words when you need them most.
Think of it as your own personal assistant, but for words. With advanced language capabilities, you can quickly summarise long lectures, group chats, or any long-form content, and focus on what matters most by prioritising notifications.
Priority Notifications keep the most urgent messages - like a flight reminder or last-minute invite - right at the top. You can even use Smart Reply in Mail to automatically suggest a response, saving you time on those back-and-forth emails.
And with the new Reduce Interruptions Focus, you’ll only see the notifications that really need your attention. It’s all about making your communication faster, smoother, and more efficient.
Get creative with new imaging tools.
Apple Intelligence is making it easier and more fun to express yourself visually.
With Image Playground, you can quickly create unique, fun images based on descriptions, concepts, or even people from your Photos library - perfect for customising anything from messages to slides.
Need a new emoji? Meet Genmoji. Create an emoji that matches your vibe, or even design one based on someone in your Photos library. It’s like a mini-you, ready to express exactly how you feel in any conversation.
With Image Wand in Notes, your rough sketches get a pro touch. Draw a circle around your sketch, and it'll transform it into a polished, related image that complements your notes. Just circle an empty spot, and it’ll even generate a picture to fit the surrounding content.
And for your photos, the Clean Up tool is here to take out the clutter. Apple Intelligence can spot distracting objects in the background, so you can remove them with one tap, leaving just what you want in the shot.
Siri just got a serious upgrade.
Siri has an all-new design, an elegant, glowing light that wraps around the edge of your screen. Powered by Apple Intelligence, it’s smarter, more intuitive, and genuinely feels like your own personal assistant.
Now, you can chat with Siri by typing or speaking, making it feel way more natural to communicate. Siri’s new language understanding even lets you refer to previous requests without missing a beat. Say you just asked about a calendar event location - just follow up with, “What’s the weather like there?” and Siri will know exactly what you mean.
Siri’s screen smarts let it interact with whatever’s open. If a friend sends you a new address, just say, “Add it to their contact card,” and Siri will handle it for you.
It also gets your personal context. Can’t remember where a recipe was shared? Siri can pull it from a note, text, or email, and if you’re booking a flight and need your passport number, Siri’s got you covered - all while keeping your privacy secure.
This is Siri at a whole new level, with better insights and effortless, tailored help that’s more responsive than ever.
Final thoughts.
The future’s looking smart, and Apple Intelligence is leading the charge, bringing AI right into your daily routine without making it feel like sci-fi overload.
Think of it this way: your iPhone isn’t just there to respond - it’s learning from you, adjusting to your needs, and helping you out without you even having to ask. Whether it’s noticing trends in how you use your apps, suggesting shortcuts when you need them, or just making life smoother, Apple is building a future where tech isn’t just functional; it’s intuitive and personal.
Apple Intelligence is compatible with these devices:
- iPhone 16 (A18)
- iPhone 16 Plus (A18)
- iPhone 16 Pro (A18 Pro)
- iPhone 16 Pro Max (A18 Pro)
- iPhone 15 Pro (A17 Pro)
- iPhone 15 Pro Max (A17 Pro)
