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    Rated 4.4/5 on Trustpilot.

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    Multi award-winning service.

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    Over 25 years in business.

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    Excellent Sales Team.

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    Why SMARTY is the network for you.


    Reasons to love SMARTY

    Here to earn your trust.

    SMARTY are working to make your mobile experience simple and honest. Their flexible plans are restoring trust back into the industry.

    Refer a friend

    Refer your friends for freebies.

    Every time you refer the SMARTY network to your nearest and dearest, they'll reward you with a free month. Got lots of friends? Get lots of freebies.

    Group plans

    Keep it in the family.

    SMARTY are providing fun for the whole family with their group plans. Manage up to 8 SMARTY SIMS and save 10% on each one.

    Powered by Three

    Safety first.

    Three's strong and reliable network is the power behind SMARTY. With a 97% population coverage, you can enjoy faster downloads, streaming and gaming.

    Which

    Which? approved.

    SMARTY has been recognised as a Which? Recommended Provider for Mobile Network April 2022, for the second year in a row.

    Step by step

    Easy activation.

    Is this your first ever SMARTY SIM? Don't worry, activating it is super simple. When it arrives, visit smarty.co.uk/activate and you'll be on your way in no time.

    † O2: Monthly price will increase each April by the Retail Price Index rate of inflation published in February of that year plus 3.9%. Vodafone: Monthly price will increase each April by £1.80 inc VAT (£1.00 inc VAT for Basics Plans), out of bundle charges will increase by the Consumer Price Index rate of inflation published in January of that year plus 3.9%. Three: The monthly price will increase each April. Please see the table here for more information.

    † Every year your chosen network will increase you contract changes as follows

    O2: Each April, your monthly subscription charge will increase by the Retail Price Index (RPI) rate published in February of that year plus 3.9%. If RPI is negative, only the 3.9% will be applied

    Vodafone: During your minimum period, each year, on the 1st of April, your monthly plan charge will increase by £1.80 (£1.00 for Pay monthly Basics plans). Out of bundle charges will increase each April by the Consumer Price Index rate published in January of that year + 3.9%.

    Three: Each April, your monthly subscription charge will increase depending on how much data you have bought, please see the table below:

    Data allowance range

    Cost increase

    Lower or equal to 4GB

    £1.00

    Greater than 4GB, less than 100GB

    £1.25

    Greater or equal to 100GB

    £1.50

    Please see network Terms & Conditions for more details - you'll find these here.

    General

    All pay monthly offers subject to security and credit check. Charges will apply for paper billing. Charges may also apply for non-Direct Debit payment. Promo codes cannot be used in conjunction with any other offer. Full Legals.

    Data Speeds

    Advertised 4G and 5G speeds are available in selected areas. Exact speed depends on location and number of users. Check coverage using the link in the shopping basket before buying.

    Cashback

    Unless otherwise stated, cashback incentives are provided by ourselves and not the Network provider or third-party. Full details are in our T&Cs.

    Products

    All products bought on our website are provided by ourselves, not the network, and are subject to our full T&Cs.